An estimated 70 million Americans have watched or listened to a Podcast.
Some businesses shy from podcasting because they may believe that it takes a lot of hi-tech equipment and production knowledge. This isn't the case. Having a podcast that you can offer to people is a very valuable tool to have at your disposal. If you learn about them, you’ll discover many topics and points of interest to gain listenership.
Podcasts can help build traffic to your site, as can videos. Whenever you add interesting content to a blog posting, you are adding value for your readers and giving them a more compelling reason to share your content. You also give them more reason to stick around and find more things on your site.
Be the resource your client needs
78% of podcast users agree that their opinion of a company is more positive when they hear it mentioned in one of the podcasts they regularly enjoy. Producing rich media to can increase your credibility and begins the trust cycle with your visitors. For many, being listed with open blogs or other media portals is an excellent way to get started, especially if you are a site that has just launched or will be launching soon.
You become known as the expert by your podcast and this endears potential customers to you before they even visit your website. There is no better way to "pre-sell" your prospects than being a resource they can turn to. Finally, the value of podcasting and being branded as a resource has excellent "long tail" exposure. That means that something put in place today, can be used and re-used many times thus keeping a flow of visitors.
While this is not the only reason you should create podcasts, it is a great one. It does not matter if you are selling products, services, or an even an "idea." podcasting can help improve your sales by bringing your business quality traffic and leads via the links with your podcast.